The official name according to UNESCO is High Coast/Kvarken Archipelago. UNESCO'S official World Heritage logo can only be used in official and non-commercial activities and their use is audited by the Kvarken steering committee.

In order to market and visualise the area a new logo and visual guidelines have been created for the Kvarken Archipelago.The logo symbolises the unique features of the archipelago and lifts up the land uplift, the glo-lakes and fladas, shallow sea bays and flyttblock. The logo can be used without cost by partners and entrepreneurs. The right to use of the logo is granted by the steering committee.